Harrison Peers · Sotheby's International Realty Canada
Luxury Home Selling
in Vancouver
When you list with Harrison Peers and Sotheby's International Realty Canada, your home is treated as a one-of-a-kind asset deserving of a one-of-a-kind marketing campaign. From professional photography and cinematic video to global print advertising and organic social media reach exceeding one million monthly viewers, every listing receives the full effort of a dedicated professional who treats every address as if his own name depends on it — because it does.
The Listing Process
How Harrison Sells Luxury Homes
- 1. Pricing Strategy: Comprehensive comparable market analysis, neighbourhood absorption rate review, and days-on-market benchmarking. Strategic pricing — not aspirational pricing — achieves the best outcome.
- 2. Property Preparation: Guidance on staging, decluttering, repairs, and presentation. For significant properties, Harrison coordinates with professional stagers and contractors to maximize visual impact.
- 3. Professional Photography & Video: Every listing receives high-resolution professional photography and cinematic video production. For signature properties, Harrison produces a bespoke property tour.
- 4. Sotheby's Global Advertising: Your listing is placed on sothebysrealty.com and distributed through Sotheby's international advertising partnerships — Wall Street Journal, Robb Report, The International New York Times, and more.
- 5. Social Media Campaigns: Harrison's social media presence reaches over one million viewers per month. Every listing benefits from targeted organic and paid distribution across platforms where Vancouver's buyer pool is active.
- 6. MLS & Digital Syndication: Full MLS listing with syndication to all major Canadian and international real estate portals.
- 7. Open Houses & Private Showings: Strategic open house scheduling and private showing coordination. Harrison personally attends every showing — no handoffs to assistants.
- 8. Offer Management & Negotiation: Review, analysis, and negotiation of all offers. Harrison's goal is always to maximize your net proceeds while managing conditions and timeline risks.
- 9. Subject Removal & Completion: Full coordination through subject removal, final walk-through, and possession.
What Makes the Difference
The Harrison Peers Advantage
The majority of luxury listings in Vancouver receive professional photography and MLS placement — that is the baseline, not the differentiator. What separates exceptional listing performance is the quality and reach of marketing beyond the MLS, the strategic judgment applied to pricing, and the commitment of the agent to personally drive every aspect of the sale.
Harrison's track record includes selling properties above purchase price in down market conditions — a direct result of strategic marketing amplification that reaches buyers who wouldn't find the property through conventional channels alone. His social media reach is not a supplementary channel. For many listings, it is the primary driver of early awareness and buyer interest.
Sotheby's International Realty adds a layer of global advertising and brand credibility that is uniquely valuable for properties priced above $3M, where the buyer pool extends beyond Metro Vancouver. The combination of local expertise, personal commitment, and global platform is the core value proposition Harrison offers every seller.
Frequently Asked Questions
What marketing does Harrison provide for a luxury listing?
Professional photography, cinematic videography, custom print materials, targeted digital advertising, and social media campaigns reaching 1M+ viewers monthly. Listings are placed on sothebysrealty.com and advertised in the Wall Street Journal, Robb Report, and the International New York Times through Sotheby's partnerships.
How does Sotheby's International Realty help sell my home?
Sotheby's is the world's leading luxury real estate brand with 1,000+ offices in 80+ countries. Your listing appears on sothebysrealty.com — one of the most visited luxury real estate websites globally — and is syndicated worldwide. The brand's association with the Sotheby's auction house brings immediate international credibility.
How do you price a luxury home in Vancouver?
Harrison prepares a comprehensive CMA using recently sold properties, current competition, days-on-market trends, and absorption rates in your specific neighbourhood and price band. For properties above $5M, the comparable set is often small and requires qualitative judgment alongside data. Strategic pricing — not simply high pricing — drives the best outcome.
What is Harrison's commission structure?
Commission is discussed directly and transparently before signing any listing agreement. It reflects the full scope of marketing investment — photography, videography, print, digital, and time. A well-marketed listing consistently outperforms a minimally marketed one in both final price and days-on-market.
Thinking about selling?
Call Harrison directly for a candid market assessment and a look at what a properly marketed listing can achieve for your property.
604.315.7227 harrison@soldbypeers.com